In an effort to combat the alarming rise of deepfakes targeting celebrities and public figures, the Indian government has issued a directive to social media platforms, urging them to enforce content rules. The Ministry of Information and Technology has advised all intermediaries, including popular platforms like Instagram and X, to ensure that users do not violate the prohibited content rule of the IT Act. Specifically, the advisory targets concerns regarding the manipulation of images and videos powered by AI, also known as artificial intelligence.
To address this issue effectively, the government has stressed the importance of clearly communicating the nature of “content not permitted” to all users in precise language. Violations by intermediaries, which include the failure to report users, will face consequences in accordance with the law. Additionally, intermediaries must ensure that users are informed about possible strikes, further emphasizing the seriousness of the matter.
Speaking on the matter, IT Minister Rajeev Chandrasekhar highlighted the significant threat posed by misinformation, particularly deepfakes, which are AI-powered misinformation. He stated, “Misinformation represents a deep threat to the safety of Internet users and deepfakes, which are AI-powered misinformation, further amplifies the threat…”
These actions follow the recent global summit in Delhi, where Prime Minister Narendra Modi raised concerns about the negative impact of AI. While acknowledging AI’s potential to revolutionize India’s tech landscape, Mr. Modi also cautioned against its misuse by potential terrorists. He emphasized that AI has both positive and negative impacts and cited deepfakes as a notable challenge for the world. Deepfakes involve the creation of edited images or videos, often featuring famous personalities such as actors Rashmika Mandanna, Katrina Kaif, Alia Bhatt, and Priyanka Chopra Jones.
As the Indian government takes proactive steps to address deepfakes, it is clear that their potential to spread misinformation and cause harm is being recognized. By urging social media platforms to enforce content rules and holding intermediaries accountable, the government aims to safeguard the internet users and promote a safe online environment.
The issue of deepfakes extends far beyond India and is a global concern. Governments and tech companies worldwide are grappling with the challenges posed by AI-powered misinformation. With the rapid advancement of technology, it becomes increasingly important to find effective solutions to combat the spread of deepfakes and protect the integrity of online information.
As AI continues to evolve, it is crucial to strike a delicate balance between harnessing its potential for positive advancements and addressing the risks it brings. Governments and tech companies must collaborate to develop robust strategies and technologies to detect and mitigate the impact of deepfakes. Through collective efforts, we can ensure a safer online space for everyone.
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