YouTube is set to launch a groundbreaking experiment that will allow creators to use artificially intelligence-generated voices of popular artists in their videos. The feature, called Dream Track, will create music pieces based on text prompts, with voice and musical accompaniment lasting up to 30 seconds. The initial lineup of participating artists includes Charlie Puth, John Legend, Sia, T-Pain, Demi Lovato, and more. The aim of this experiment, according to Lyor Cohen, global head of music at YouTube, is to deepen the connection between artists, creators, and fans.
The music industry has been cautious about embracing AI, but Dream Track has received vocal support from significant figures. Lucian Grainge, chairman and CEO of Universal Music Group, emphasized the importance of collaboration with technology partners to create an environment for responsible AI to thrive. Robert Kyncl, CEO of Warner Music Group, expressed his excitement for artists to have a say in shaping the future of this experimental feature.
YouTube has emphasized that Dream Track is still in the experimental phase, and certain details, such as the training of the AI technology and potential monetization strategies, remain unclear. Nevertheless, the artists involved, including Demi Lovato, John Legend, and Sia, have expressed their enthusiasm for the experiment and their desire to be part of shaping its potential impact.
Alongside Dream Track, YouTube has also announced the release of new AI music tools. These tools have been developed based on feedback from renowned musicians during the AI Music Incubator program. Artists can hum a tune, and AI-powered technology will create instrumental accompaniment. Songwriters can rely on the tools to craft a transition between musical phrases, and singers can ask the tech to create musical accompaniment for their vocal melodies.
Additionally, YouTube is introducing SynthID, a feature that will watermark any AI-generated audio it produces. This way, AI-generated content can be easily identified and distinguished from original artist-produced content. Furthermore, the platform has announced that labels and music rights holders will have the ability to request the removal of AI-generated music content that imitates an artist’s unique voice.
This experiment by YouTube represents a significant development in the intersection of technology and music. By allowing creators to use AI-generated voices of well-known artists, YouTube is enabling new and innovative ways of storytelling and content creation. The potential impact on the music industry could be vast, as artists gain the opportunity to collaborate with AI technology to create unique and engaging music experiences.
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