Wix Unveils Conversational AI Chat Feature

Wix Unveils Conversational AI Chat Feature

Wix.com Ltd. has unveiled an innovative conversational AI chat feature aimed at revolutionizing the way users set up their online businesses. This advanced tool, which engages users from the moment they join Wix, offers a more intuitive and personalized experience.

The AI chat employs a human-like conversational approach, gathering information about users' businesses through specific questions and follow-ups. By dynamically interacting with the user, the AI is able to provide tailored recommendations for essential components such as website templates, commerce applications, images, tone preferences, and text. This feature is unique because it can adapt the conversation based on user responses. For example, if a user specifies their target audience, the AI can generate sample blog posts suitable for that audience. The conversation continues until the AI has collected all the necessary information to build a comprehensive business profile.

Upon completing the conversation, users are directed to a personalized dashboard where they can manage, personalize, and adjust the recommended components before publishing their site. This streamlined process significantly simplifies the task of online business setup, particularly for users who may be unfamiliar with web design and management.

Guy Sopher, Head of AI Assistant at Wix, emphasizes the importance of this technology in automating business management and enhancing user experience. He states, “Our new AI chat feature is a critical step in empowering business owners to efficiently set up their online presence. We are continuously expanding our AI capabilities to maximize its potential and provide users with the tools they need to grow their businesses effectively.”

This new AI chat feature builds on Wix’s history of integrating AI into their platform. They first introduced their Artificial Design Intelligence (ADI) in 2016 and have consistently expanded their AI capabilities since then. Wix is committed to harnessing the power of AI in web development to empower users and simplify the process of creating an online presence.

Currently available in English for all new Wix users, the AI conversational tool marks a significant advancement in providing business owners with a unique and personalized setup experience. By leveraging the power of AI, Wix is making the process of creating and managing an online presence more accessible and effective for business owners worldwide.

Wix’s new AI chat experience represents a significant leap forward in the field of web development and online business management. By offering tailored solutions through AI, Wix is revolutionizing how businesses approach and manage their digital footprint. This innovation is a testament to the potential of AI in transforming the business landscape and empowering entrepreneurs to succeed in the online world.


Written By

Jiri Bílek

In the vast realm of AI and U.N. directives, Jiri crafts tales that bridge tech divides. With every word, he champions a world where machines serve all, harmoniously.