MAYA: The AI Revolutionizing Real Estate

MAYA: The AI Revolutionizing Real Estate

The Eklund | Gomes Team (EG) at Douglas Elliman is set to revolutionize the real estate industry with the introduction of MAYA, an advanced AI real estate personality that is an evolution of ChatGPT. MAYA, developed by Fredrik Eklund and his partners John Gomes and Julia Spillman, leverages cutting-edge artificial intelligence capabilities to enhance the website experience for clients.

MAYA, which stands for Million Dollar Listing Artificial intelligence Advanced, was developed by Purlin, a provider of AI-powered real estate technology based in Silicon Beach, CA. With an investment from New Valley Ventures, an investment vehicle managed by Douglas Elliman Inc., as well as contributions from Eklund and Spillman, Purlin was able to bring MAYA to life.

“I’m excited to bring our baby Maya out into the world: she works around the clock, never sleeps, is helpful and friendly, makes real estate buying and selling fun, never forgets anything, and at the same time learns every time anyone is talking to her. Simply put, she is the new star of real estate,” says Fredrik Eklund, Co-Creator of MAYA.

The key features and functionality of MAYA are impressive. Utilizing advanced computer vision models, MAYA extracts listing features, descriptions, and amenities directly from listing photos. This innovative approach enhances data points such as architectural style, level of renovation, and design. In addition, MAYA’s learning accelerates through active usage, as people engage with her, contributing to her expanding knowledge base.

Another notable feature of MAYA is intelligent similarity matching. By identifying unique features in listing photos, such as fountains in the garden or distinctive bathtub designs, MAYA can find similar listings based on these characteristics. This advanced similarity matching enables clients to discover properties that align with their preferences more effectively.

MAYA’s voice style and tone have been carefully aligned with the brand image of EG, providing a professional and personalized conversational experience for clients. By harnessing the power of artificial intelligence and machine learning, MAYA ensures faster and more conversational listing searches for their clients.

But the benefits of MAYA extend beyond the client experience. Real-time data collection and analytics enable EG to gain valuable insights into customer behavior and preferences. This data-driven approach enhances the overall user experience and helps EG tailor their services more effectively. Additionally, MAYA acts as a knowledgeable guide, answering thousands of queries about listing features, neighborhoods, nearby amenities, mortgages, and basic real estate processes.

It’s clear that MAYA has the potential to revolutionize the real estate industry. With her ability to work around the clock, never sleep, and handle all questions and searches when all of 13 Eklund|Gomes' offices are closed for the day, she offers an unparalleled level of convenience and accessibility.

Furthermore, EG is giving access to MAYA to its competitors for free to ensure that everyone has an exceptional experience when buying real estate. This demonstrates the team’s commitment to advancing the industry as a whole.

“The integration of MAYA into the EG website signifies a significant leap forward in real estate AI, delivering a dynamic and engaging experience for clients. EG remains committed to leveraging the latest technologies and data analytics to provide exceptional service and cater to individual client needs,” said John Gomes, Co-Creator of MAYA.

With MAYA’s intelligence constantly improving and evolving, there is no doubt that she will continue to redefine how clients search for homes and interact with real estate websites. As the industry embraces the power of AI, EG’s early adoption positions them at the forefront of technological advancement in real estate.


Written By

Jiri Bílek

In the vast realm of AI and U.N. directives, Jiri crafts tales that bridge tech divides. With every word, he champions a world where machines serve all, harmoniously.