Advanced Micro Devices (AMD) is making waves in the technology industry with its announcement of a new series of semiconductors specifically designed for AI-enabled business laptops and desktops. As the race for dominance in the “AI PC” market heats up, AMD is positioning itself to capture a significant share of this lucrative sector.
Scheduled to be available in the second quarter of 2024, these chips will be integrated into platforms from top manufacturers such as HP and Lenovo. What sets these AI-enabled PCs apart is their ability to run large-language models and applications powered by artificial intelligence directly on the device itself, eliminating the need for cloud connectivity.
The Ryzen PRO 8040 Series, aimed at “business laptops and mobile workstations,” and the AMD Ryzen PRO 8000 Series, a desktop processor for business users, are the company’s latest offerings. With this move, AMD aims to cater to the growing demand from consumers who are looking to upgrade their systems with the latest AI capabilities.
The introduction of generative AI technology has paved the way for a surge in demand for advanced semiconductors that can handle the development and execution of complex AI programs. AMD faces fierce competition from industry giants such as Intel and Nvidia, the leader in graphics processing units (GPUs), in the AI PC market. However, the company has been making strategic moves to bolster its position, launching its Ryzen 8000G Series of desktop chips in January to cater to the heavy workloads associated with AI-based tasks.
Nvidia has also thrown its hat into the ring, unveiling its own AI PC chips, known as the “GeForce RTX SUPER,” which will be incorporated into AI laptops from Acer, ASUS, Dell Technologies, HP, Lenovo, and Samsung. Intel has also made its intentions clear, stating that it expects to ship approximately 40 million AI PCs in 2024 alone.
The demand for AI PCs highlights the potential for a recovery in the PC market, as consumers seek to harness the power of artificial intelligence for their everyday computing needs. As a result, companies like AMD are pushing the boundaries of technological innovation to meet this demand head-on.
In a press release, AMD emphasized the impact that these new chips will have on businesses, stating, “The 8000 series redefines performance expectations for businesses, enabling accelerated productivity and enhanced security features.”
With its latest announcement, AMD has made its intentions clear: to establish itself as a major player in the AI PC market. As the competition intensifies, consumers can expect even more exciting developments in the field of AI-enabled computing.
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