In an exciting development for the global sports media industry, AI-Media, a leading provider of captioning technology solutions, has announced a new partnership with DAZN, the popular sports entertainment streaming platform. The collaboration between the two companies aims to enhance the accessibility and inclusivity of DAZN’s content by delivering live and recorded multi-language and translated captions using AI-Media’s state-of-the-art LEXI Tool Kit.
DAZN, known for its rapid growth and extensive sports streaming offerings, recognizes the importance of making its content accessible to a diverse audience. Through the integration of AI-Media’s LEXI Tool Kit, DAZN will seamlessly incorporate live captions into its premium sports content, enriching the viewing experience for millions of people around the world.
One of the key highlights of this partnership is the use of AI-Media’s cutting-edge technology, LEXI 3.0. This automatic captioning solution introduces innovative features such as speaker identification and AI-powered caption placement, resulting in accuracy exceeding 98%. LEXI’s advanced vocabulary also ensures the quality of sport content captioning by accounting for region-specific nuances, including challenging pronunciations and complex spellings.
DAZN will benefit from AI-Media’s complete end-to-end solution, which includes the use of Alta IP caption Encoder for LEXI Live captioning delivery. Alta offers a virtualized, API-powered software solution tailored for IP video environments, ensuring seamless integration. Additionally, this partnership expands language support, with an initial rollout of Spanish and English captions for EMEA and US markets. Plans are in place to introduce French, German, Italian, Arabic, Japanese, and more languages through LEXI Translate, supporting DAZN’s global expansion strategy across its 120 channels.
Furthermore, DAZN has implemented AI-Media’s LEXI Recorded solution for captioning pre-recorded content on their FAST (Free Ad-supported Streaming TV) Channels. LEXI Recorded, a newly launched addition to the LEXI Tool Kit, offers fast turnaround, highly accurate, and low-cost captions. This cost-effective solution is essential for high volume, time-sensitive captioning applications of recorded content.
The partnership between AI-Media and DAZN signifies a shift towards leveraging AI technology to improve accessibility and inclusivity in the media industry. Mark Lovatt, General Manager of Global Strategic Accounts at AI-Media, highlights the significance of this collaboration: “Choosing AI-Media for LEXI automated captioning underscores the impact of Artificial Intelligence on the industry. This partnership marks a milestone in our global sports market expansion, and we’re thrilled to work with DAZN to make their content accessible to all viewers through our leading automated captions.”
James Pearce, SVP Broadcast & Streaming at DAZN, commends the partnership, emphasizing DAZN’s commitment to customer-centric solutions. “DAZN is all about putting customer choice at the center of our offer,” Pearce explains. “This partnership with AI-Media is another example of where DAZN uses best-in-class tech-based solutions to deliver the services and products that our customers want and expect.”
As AI-Media continues to expand its reach in the global sports market, this collaboration serves as a testament to the commitment of both organizations to making content accessible to diverse audiences worldwide. Through their innovative technologies and strategic partnerships, AI-Media and DAZN pave the way for positive change in the media accessibility landscape.
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