Israeli chipmaker Hailo has announced that iMotion, a leading autonomous driving solutions provider, has chosen the Hailo-8 AI accelerator and the Renesas R-Car V4H SoC (System-on-Chip) to power its iDC High domain controller for advanced driver-assistance systems (ADAS) and automated driving (AD). This partnership marks a significant advancement in the automotive industry, as it makes applications such as Highway Pilot / Navigate on Autopilot (NoA) and Automated Home Parking more accessible and cost-effective for mass market vehicles.
The incorporation of Hailo-8 AI processors in iMotion’s iDC High domain controller brings several notable benefits. For one, the high-performance iDC High enables Bird’s Eye View 3D perception, enhancing safety and comfort in advanced automated driving applications. Additionally, the low power consumption of the Hailo-8 accelerator allows for passive cooling of the Electronic Control Unit (ECU), leading to lower costs and simplified vehicle integration.
Orr Danon, CEO of Hailo, highlights the importance of this collaboration in making advanced automated driving safer and more affordable for all vehicles. He states, “Partnering with iMotion represents another key milestone in our quest to make our AI technology foundational in the 21st-century global automotive industry that needs high-performance, cost-effective, robust, and scalable AI solutions for automated driving and parking.”
iMotion’s Chief Technology Officer, Calvin Lu, stresses the advanced capabilities and efficiencies brought by Hailo’s Hailo-8 AI processor. Lu explains that the unique ability of the Hailo-8 accelerator to enable power-efficient AI acceleration of state-of-the-art Neural Networks with low energy consumption greatly advances automotive innovation.
This sentiment is echoed by Takeshi Fuse, Vice President of Marketing, High-Performance Computing Division of Renesas. He believes that the integration of the Renesas R-Car SoC with the Hailo-8 AI accelerator will enable unprecedented capabilities, such as Bird’s-Eye-View 3D perception, at an affordable cost for mass market vehicles. Fuse emphasizes that this partnership will usher in a new era of high-performance, affordable automated driving that will benefit the Chinese automotive market and the industry as a whole.
iMotion, founded in December 2016, is a leading autonomous driving solution provider in China with a focus on AD domain controllers. The company offers a wide range of autonomous driving solutions and products, including AD domain controllers adapted to different costs and technical requirements. They also provide iFC solutions with level 2 autonomous driving functions at an affordable price. iMotion has established collaborations with top-tier domestic and international OEMs, such as Geely, Great Wall Motor, and Polestar.
Hailo, an AI-focused chipmaker, specializes in developing AI processors that deliver data center-class performance on edge devices. Hailo’s processors are designed to perform sophisticated deep learning tasks in real-time, with minimal power consumption, size, and cost. They have applications in various sectors, including automotive, security, industry 4.0, and retail.
With their partnership, Hailo and iMotion are making significant strides in advancing the capabilities of autonomous driving and ADAS technologies. Their collaboration will help make advanced automated driving more accessible, safer, and more affordable for mass market vehicles, benefitting both drivers and the automotive industry as a whole.
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