In a groundbreaking collaboration, Hyundai Motor Group and Samsung Electronics have joined forces to develop an artificial intelligence-based software-defined vehicle platform. The deal was announced at the CES 2024 tech show in Las Vegas, marking a significant advancement in the mobility industry. The partnership brings together the expertise of 42dot, the software mobility unit under Hyundai Motor Group, and Samsung Electronics, a leading technology company.
The signing ceremony was attended by Song Chang-hyeon, CEO of 42dot and President of the software-defined vehicle unit at Hyundai Motor Group, and Park Yong-in, President of the system large-scale integration division at Samsung Electronics. The two companies will leverage Samsung’s latest premium automotive processor, known as Exynos Auto, to develop a platform for software-defined vehicles (SDVs) that primarily rely on advanced software systems.
This joint effort aims to create a software platform that revolutionizes the way vehicles are operated and managed. By harnessing the power of artificial intelligence, the platform will offer enhanced functionality and control, all controlled through software. The Exynos development platform, powered by a system-on-chip (SoC) design, will play a crucial role in driving the advancements in this software-defined vehicle platform.
The development of this software platform is scheduled to be completed by 2025. Once the platform is ready, the companies will focus on creating a reference model and launching a marketing campaign to promote the platform’s benefits. During the CES exhibition, 42dot and Samsung will provide a glimpse of the SDV platform concept, showcasing its potential to transform the future of mobility.
In a statement, Song Chang-hyeon expressed his excitement about the collaboration, highlighting the aim to provide a safe driving experience for users, regardless of their technical knowledge. The Exynos Automotive Processor, which combines a cutting-edge central processing unit and a graphics processing unit, will enable real-time driving data analysis and high-resolution map and video streaming services for drivers.
This partnership between Hyundai and Samsung represents a significant step forward in the mobility industry. By combining their expertise in automotive technology and software systems, they are poised to make a significant impact on the future of transportation. The development of this AI-based software-defined vehicle platform has the potential to shape how we view and interact with automobiles.
As technology continues to advance and artificial intelligence becomes more deeply integrated into our daily lives, we can expect transformative changes in the automotive industry. The collaboration between Hyundai and Samsung is yet another indication of the exciting advancements on the horizon. With their joint efforts, we can anticipate a future where vehicles are not just means of transportation but intelligent machines that provide enhanced safety, comfort, and efficiency for users.
This software-defined vehicle platform is just the beginning of what lies ahead. As Song Chang-hyeon aptly stated, “Joining hands with Samsung Electronics, the company will offer a series of scalable services for users to enjoy a safe driving experience, even if they have little understanding about the technology.” With these advancements, the future of mobility is indeed a promising one.
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