Today, Snapchat is taking augmented reality (AR) to new heights with the introduction of its generative artificial intelligence (AI) suite. This latest release, called Lens Studio 5.0, harnesses the power of on-device AI to bring users' imaginations to life in real-time AR experiences. With this breakthrough technology, Snapchat is propelling the world of AR to new frontiers.
Imagine being able to type in an idea for a transformation and instantly see it materialize before your eyes. That’s exactly what Snapchat’s new AI model allows users to do. By utilizing the text prompt entered by the user, this model generates a custom lens that can seamlessly transform surroundings in videos, all while aligning the changes with the light and colors of the scene. The result? A more immersive and realistic AR experience for users.
But Snapchat isn’t stopping there. They’re also introducing a suite of AI tools to empower creators and enhance the AR experience. Lens Studio now includes exciting features such as new face effects and Immersive ML. Creators can now change a user’s face based on a written prompt or uploaded image with the new face effects. Additionally, Immersive ML offers real-time transformations of not only the user’s face but also their body and surroundings. The possibilities for creative expression are endless.
To further streamline the creation process, Snapchat is introducing an AI assistant to help developers build 3D models. This enhancement will make it even easier for creators to unleash their imagination and bring their visions to life.
Previously, Snapchat users were only able to make basic additions to their videos. However, with this latest update, the augmented reality effects added to images are expected to appear incredibly realistic. Snapchat is blurring the lines between reality and virtual reality, creating an AR experience like no other.
In the coming months, users will be given access to this new on-device AI model, allowing them to bring their ideas to life with a simple text or image prompt. For example, users will be able to generate 3D assets that mimic their expressions, create face masks, and add textures. The possibilities for creativity and personal expression are expanding with this breakthrough technology.
Access to this new AI model will be available to users in the upcoming months, allowing them to dive into the world of augmented reality like never before. As for creators, they can expect access later in the year, empowering them to push the boundaries of what’s possible in the realm of AR.
Snapchat’s commitment to leveraging AI to revolutionize the way we experience AR is truly visionary. By providing users and creators with powerful tools, they are democratizing augmented reality, allowing anyone to unlock their creative potential and bring their ideas to life. With Lens Studio 5.0, Snapchat is putting the power of AR in the hands of millions, opening up a new era of immersive experiences.
As Snapchat continues to push the boundaries, it’s clear that the future of AR is bright. Users and creators alike can look forward to a world where their imaginations are brought to life through the lens of augmented reality. Get ready to step into a world where the possibilities are endless, and your ideas come to life in the blink of an eye.
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