Booking.com’s recent launch of its Artificial Intelligence (AI) Trip Planner in New Zealand has sparked excitement among travellers. This groundbreaking technology offers a conversational experience that helps users create personalized itineraries, marking a significant shift in the role of AI in the tourism industry. According to research commissioned by Booking.com, nearly a third of Kiwi travellers are expected to utilize AI for planning international travel by 2024.
The AI Trip Planner, available through the Booking.com Mobile App, revolutionizes the way people plan their trips. Acting as a virtual assistant, it can assist with various aspects of travel planning, providing personalized travel inspiration, curated accommodation options, and even creating detailed itineraries for different cities, regions, or countries. With the ability to ask questions and refine search queries, travellers can explore a multitude of options within seconds.
Booking.com has gone above and beyond to ensure that the AI experience is tailored to each user’s preferences. The platform provides visual lists of destinations and properties, complete with pricing and detail links, seamlessly connecting these suggestions with the user’s current Booking.com app. This level of personalization enhances the customer experience and simplifies the travel planning process.
Todd Lacey, Regional Manager of Booking.com in Oceania, emphasized the company’s commitment to leveraging technology to make travel easier. He explained how the development of generative AI enhances the customer experience and optimizes content delivery, making travel suggestions more relevant to each individual. Rob Francis, CTO of Booking.com, expressed his excitement about the AI Trip Planner’s potential for one-to-one customer conversations and interactions, emphasizing that this is just the beginning of further innovation.
Following successful releases in the US and UK, New Zealand and Australia have become the initial markets in Asia Pacific to benefit from the AI Trip Planner. To access this innovative travel planning tool, users in New Zealand currently need to have their language settings set to English on the Booking.com app.
As AI technology becomes increasingly integral to various aspects of society, Booking.com’s AI Trip Planner stands as a landmark advancement in travel planning. With its personalized recommendations and seamless integration with the user’s mobile app, this AI-powered tool promises to transform domestic and international travel bookings, making them smoother and more accessible to a wider demographic. The future of travel planning has arrived, and it’s in the palm of your hand.
Use the share button below if you liked it.