In a groundbreaking development, Mediacorp, one of Southeast Asia’s leading media companies, has been awarded the silver prize for Best Use of AI in the Newsroom at the prestigious World Association of News Publishers (WAN-IFRA) Digital Media Awards Asia 2024. This recognition comes as no surprise, as Mediacorp’s AI SmartCut project has revolutionized the way its television journalists engage with viewers.
The AI SmartCut solution utilizes the power of artificial intelligence to generate news clips from CNA’s prime-time news bulletins. This cutting-edge technology employs voice recognition and natural language processing to automatically create video packages, live reports, and interviews. What sets this initiative apart is its ability to deliver these clips to various platforms such as CNA’s website, TV app, and YouTube channel within minutes of airing.
This groundbreaking approach not only delivers news to viewers swiftly but also reduces the human effort required to process and upload catch-up videos. As a result, journalists have more time and resources to focus on providing value-added reporting. This boosts the overall quality of news coverage and reinforces Mediacorp’s commitment to delivering accurate and relevant information.
In addition to their success with AI SmartCut, Mediacorp has also clinched the silver award for Best in Audience Engagement for their feature, My Feed. My Feed allows users to personalize their experience on the CNA website and app by following topics, programs, and podcasts that align with their individual interests. This innovative approach caters to the evolving needs of viewers and reflects Mediacorp’s dedication to providing a tailored media experience.
The implementation of My Feed has not only enhanced user satisfaction, but it has also yielded impressive results. Following the implementation of a simplified onboarding process and the prominent placement of the personalization module on the home page, CNA witnessed a remarkable surge in user sign-ups and logins. Additionally, there has been a staggering 250% increase in the average number of topics followed per user.
Mediacorp’s commitment to embracing cutting-edge technology and crafting tailored media experiences has earned them the recognition they richly deserve. Following the recent awards ceremony in Kuala Lumpur, Tham Loke Kheng, CEO of Mediacorp, expressed her delight, stating, “We are thrilled to be recognized for our efforts in utilizing AI and engaging our audience effectively. These awards are a testament to our dedication to innovation and our commitment to delivering outstanding content.”
Such recognition from the industry not only underscores Mediacorp’s achievements but also paves the way for an exciting future for media organizations. Mediacorp’s initiatives with AI and audience engagement stand as a testament to the media company’s ability to adapt and thrive in a rapidly changing landscape.
As the media landscape continues to evolve, it is essential for media companies to embrace AI and innovative audience engagement strategies to stay competitive. Mediacorp’s success with AI SmartCut and My Feed demonstrates their commitment to pushing the boundaries of media innovation. With these groundbreaking initiatives, Mediacorp has not only unlocked the future of media but has also set an exemplary standard for the industry.
With Tham Loke Kheng at the helm, Mediacorp is poised to lead the way in revolutionizing the media landscape. As we look ahead, it is clear that Mediacorp’s dedication to embracing new technologies and engaging its audience will pave the way for the future of media.
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